Our DIY marketing gets noticed...
Here's Zoe Zambakides article about our bottles.
Every few days Ivy House Farm changes the message on the side of their milk carton. Last week we noticed that it was a celebration that the sun had finally come out and supporting condolences for dairy farmers hit by the supermarket milk price debacle, and no prizes for guessing that this week it’s related to team GB.http://eatbigfish.com/theblog/packaging-blog/a-little-effort-goes-a-long-way
What they’re doing isn’t revolutionary- but it is clever thinking about how to do more with less: they’re printing the date anyway, so it costs them nothing to add a bit of their personality in there too.
And it worked. It caught our eye over the counter; we had a chat with the baristas about the milk, who promptly told us that we could buy it next door – an interaction (and future purchases) thatdefinitely wouldn’t have happened otherwise.
What little thing could you do, that might make a big difference?